General

• Date: Friday, 04.10.2024 (as part of the "Innsbruck Live" Shopping Night)
• Location: “Marktplatz”, 6020 Innsbruck
• Visitors: approx. 700
• Set-up from: 12:00 pm
• Serving from: probably 2:00 pm
• Serving until: 10:30 pm (exhibitors must be present until the end of the event)
• Number of exhibitors: 15+
• Parking: surrounding car parks and parking garages

Stand information

• Dimensions: Length 2.95m, height 2.47m, depth of roof 1.82m
• Sales area dimensions: 201 cm x 83.5 cm
• Technology/electricity: will be provided (please communicate requirements during registration)
• Equipment: dispensing equipment and gas, any refrigerators and marketing materials such as roll-ups and beach flags are to be provided by the breweries

Sale/dispensing

• Cash desk: one stand will be reserved for the sale of value tokens and for handing out glasses; age checks will also take place here
• Value tokens: only Beer Alps value tokens may be redeemed at the brewery stands; these must be exchanged for cash at the cash desk at the end of the event (1 value token = €1.00)
• Deposit system: glasses will be issued for a deposit; please inspire festival visitors to use the same glass; we will provide facilities for washing out the glasses in the meantime
• Beer styles: each brewery can bring as many beer styles as they like for the tasting/bar
• Bottles: Beer bottles may not be handed out to festival visitors; bottled beer must be served at the stand
• Condition: the cheapest beer at each stand must be offered for €3.00/0.3l

Award ceremony

The award ceremony of the Beer Alps Competition 2024 will take place between 5 pm and 7 pm.

Bad weather

The event will also be organised in the event of bad weather.

Contact us

For further questions/information, please contact us at any time at partner@beeralps.com.